In the critical December retail period, the Nintendo DS Lite confirmed its #1 position in Australia, trouncing all competitors in both the handheld and home console market. This is a trend that continued throughout the year, making the Nintendo DS the highest selling games console of 2006. This growth was supported by ground-breaking “Touch Generation” software such as Dr Kawashima’s Brain Training: How Old Is Your Brain? and the nintendogs franchise; as well as the strengthening of established franchises with all new Pokémon games and New SUPER MARIO BROS. This creative and innovative drive came to a climax on December 7th when Nintendo reshaped the home entertainment and video game landscape with the launch of its heralded Wii™ home video game console. Once released, Wii officially broke the Australian record for the biggest launch of a video game system in history. In a few short weeks Wii has established itself as the current ‘must have’ item. Demand quickly outstripped supply and although new stock shipments are constantly arriving, the Wii remains a very ‘hot’ item with Nintendo managing to sell over 50,000* units in just 3 weeks of December. “We promised innovation and creative thinking. We promised to bring gaming to the masses and make interactive entertainment relevant to a broader audience. We promised we would disrupt the industry”, explains Rose Lappin, Director of Sales and Marketing. “I think we have delivered on these promises.” Players can look forward to a great new software line up from Nintendo, early 2007, with the following releases: Nintendo DS Nintendo DS Browser for DS Lite - January 18th Mario vs Donkey Kong 2: March of the Minis - January 18th Sudoku Gridmaster - February 22nd Hotel Dusk: Room 215 - February 22nd Kirby: Squeak Squad - March 1st Phoenix Wright Ace Attorney - March 8th Diddy Kong Racing DS - early April Wii WarioWare: Smooth Moves - January 25th Excite Truck - February 22th Kororinpa - March 1st Wing Island - late March
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DS Lite (White)