Warner Bros. Interactive Entertainment (WBIE) announces the expansion of its videogame publishing organisation throughout Australia. The operation includes direct distribution, sales, and marketing of its internally-developed titles, through the US based production arm WB Games, as well as third party game titles.
Within Warner Bros. Home Entertainment Group, WBIE's videogame production and marketing expertise and Warner Home Video's superior distribution capabilities are being leveraged for growth in the Australian market.
"We are dedicated to growing our videogame publishing capabilities in the Australian market," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "Our product slate includes internally developed games as well as several partner companies' games that cater to the multiple gaming audiences throughout Australia."
"WBIE is utilising its worldwide entertainment distribution, marketing, sales and research infrastructure, to ensure quality games reach the hands of consumers in Australia," said Ron Scott, Senior Vice President, World Wide Sales and Distribution, Warner Bros. Interactive Entertainment. "We are committed to expanding games specific retail relationships in a territory that proves to be important in the gaming landscape."
This January, WBIE will launch Looney Tunes: Acme Arsenal for the Xbox 360, Nintendo Wii and Sony PlayStation 2 and Looney Tunes: Duck Amuck for the Nintendo DS.
Submitted by Gaetano
17/10/2007
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