Apple has had to settle for second best and Nintendo a shocking seventh (that’s right, seventh. Get out the pitchforks!) after an Incite survey (via BrandRepublic.com) asked 500 people aged between 18 and 65 to name the brands they consider to be the most innovative.
In a generation where Nintendo seemed to ooze innovation, they’ve placed lower then their main competitors in Sony and Microsoft, who placed first and third respectively.
According to the report, 74% of people like brands that are “moving forward”, yet 60% didn’t like brands that were created for the sake of it. Make of that what you will.
The top 20 brands the survey considered to be innovative are:
1. Sony
2. Apple
3. Microsoft
4. Virgin
5. Nokia
6. Dyson
7. Nintendo
8. Tesco
9. Sky
10. Panasonic
11. Honda
12. Samsung
13. Google
14. Phillips
15. Dell
16. Toyota
17. eBay
18. Amazon
19. BT
20. Toshiba
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gdmatt said: I am not surprised at all by these results, Nintendo don't go forward anymore, they just take sidesteps.