In an interview with itwire Greg Arthurton, Director of Marketing for Nintendo Australia has announced that an Official Nintendo Magazine will be launched in the near future.

Given the huge Wii and DS install base, there is a rather large potential for readership.

Greg Arthurton went on to say: "We are really excited about the new agreement. By establishing a partnership with Future Publishing Australia, we are able to extend the Nintendo brand into a new environment with a locally produced magazine on the news stands.

"We will also benefit from the well established relationship which already exists between the companies in other territories, and we will integrate that into the way we work together here too. We definitely see the magazine as being an important part of our evolving communications strategy in this region, not least to ensure our customers can get the best out of their consoles with a complementary offering."

The magazine will be published by the Future Publishing group. Nic Healey, Managing Editor, Future Australia said: “Official Nintendo Magazine – Australia and New Zealand will be the definitive source of Nintendo news and features for both the traditional gamer, and the new audience of Nintendo fans too.

We will be able to draw upon Future’s international content, and we will also be working with some of Australia’s leading games journalists to produce our own Australian focused content too. Our Official status gives us unlimited access to the newest Nintendo games and the people who make them, as well as the latest developments on the console platforms.”

Any step to 'evolve' their communications strategy in this region is sure to be warmly received. It's been quite some years since we've seen an official Nintendo Magazine down under.

This move also coincides with the redesigned look of the official Nintendo of Australia website. The website now sports a look much closer to the official UK Nintendo site and is much more user friendly. One could speculate that this may well tie in with the long awaited Australian 'Club Nintendo'.

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